The UK's flagship arable event where industry knowledge, innovation and expertise come together to help improve the future for arable farmers. From seeds to sprayers, crop varieties to cutting-edge equipment, and fertiliser to finance, Cereals provides everything you need to be more productive, efficient, and profitable, all in one place.

In preparation for our launch of our new business venture Wildes Aero Solutions, MD Peter Venn attends the event at Diddly Squat Farm.
At Wildes Plant Hire Ltd, we are committed to driving the business forward through strategic investment and continuous improvement. Led by Peter Venn, the company is focused on adopting new technologies that enhance efficiency, improve reliability, and elevate the experience we deliver to our customers.
As part of this commitment, we actively engage with the wider industry to stay ahead of emerging trends. A recent visit to the Cereals event at Diddly Squat Farm provided valuable insight into the latest developments in agricultural machinery, land management, and innovative equipment solutions. Events like this allow us to connect with industry leaders, explore new technologies, and bring fresh ideas back into our business.
We aim to position Wildes Plant Hire Ltd as a leading local provider within the hire industry, offering innovative solutions backed by modern, well-maintained equipment.
As part of our growth strategy, we are also investing in greener, more sustainable technology. Our goal is to reduce our environmental impact while supporting our customers with cleaner, more efficient machinery that meets the demands of a changing industry.
Wildes Plant Hire Ltd is building for the future—through innovation, sustainability, and a commitment to excellence.
Bringing together expert advisors, leading arable farmers and over 650 of the most respected suppliers, showcasing the latest innovations, products and expert advice, Cereals is the market-leading arable event to help you survive and thrive.

